Dublin, May 14, 2021 (GLOBE NEWSWIRE) -- The "Global AR and VR Display Market with COVID-19 Impact Analysis by Device Type (AR HMDs, VR HMDs, AR HUDs, VR Projectors), Technology (AR, VR), Display Technology (LCD, OLED, Micro-LED, DLP, LCoS), Application, and Geography - Forecast to 2026" report has been added to ResearchAndMarkets.com's offering.
The global AR and VR display market size was valued at USD 994 million in 2021 and is projected to reach USD 5,102 million by 2026. It is expected to grow at a CAGR of 38.7% during the forecast period.
Growing adoption of AR and VR devices in various applications, increasing demand for OLED displays in AR and VR devices, growing adoption of AR and VR HMDs in different industries, and adoption of AR and VR devices in gaming industry are the key driving factors for the AR and VR display market. However, development of widescreen alternatives and limited availability of relevant content hampering the growth of the market.
HMDs to witness a higher CAGR during the forecast period
The use of AR HMDs for enterprise and healthcare applications will be the major factor driving the growth of the market in the next 5 years. AR HMDs are used in different applications, including consumer, commercial, enterprise, aerospace & defense, automotive, and healthcare.
The use of AR HMDs in retail would drive the market growth for AR HMDs for commercial applications. The increasing number of local manufacturers and the growing adoption of VR HMDs in APAC are among the major factors for the high estimated growth of VR HMDs in APAC.
Local vendors have been promoting their products at a lower price than the tech giants that have entered this space with high-end products. Though per unit cost of products is low in this region, the high sales volume of these products in the region will lead APAC to be the major shareholder of the market during the forecast period.
Consumer application to account the largest share of the VR display market during the forecast period
The consumer application held the largest size of the VR display market in 2020. The introduction of VR in consumer technologies has led to the launch of many innovative products in the market. Moreover, continuous decline in the cost of VR devices, software developments, and relevant content developments are driving the market for VR.
The growing use of VR HMDs for gaming will propel the market for consumer applications. Virtual reality technology offers remarkable visual effects when used in gaming and sports broadcasts.
The demand for head-mounted displays is high in consumer applications because of their use in gaming and sports & entertainment. Samsung Gear VR, Oculus Rift, PlayStation VR, and HTC Vive are among the popular HMDs that are used in various consumer applications.
APAC to account the largest share during 2021-2026
The VR display market growth in APAC is driven by countries such as China, Japan, and South Korea due to the presence of major display manufacturers, growing consumer demand, and decreasing price of VR devices. Owing to the presence of a number of display panel manufacturers in the region, the adoption of the latest display technologies is high in APAC.
The use of VR displays in APAC is expected to grow in healthcare, commercial, and enterprise verticals. The commercial and enterprise verticals in APAC have adopted these displays at large owing to the easy availability of VR devices in the region.
In-depth interviews have been conducted with chief executive officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the AR and VR display marketplace.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary3.1 AR and VR Display Market: Pre-COVID-19 and Post-COVID-19 Scenarios3.1.1 AR and VR Display Market: Realistic Scenario3.1.2 AR and VR Display Market: Optimistic Scenario3.1.3 AR and VR Display Market: Pessimistic Scenario
4 Premium Insights4.1 Attractive Growth Opportunities in AR and VR Display Market4.2 AR and VR Display Market, by Technology4.3 AR Display Market, by Application4.4 VR Display Market, by Application4.5 AR and VR Display Market, by Device Type4.6 AR and VR Display Market, by Display Technology4.7 AR and VR Display Market, by Region
5 Market Overview5.1 Introduction5.2 Market Dynamics5.2.1 Drivers5.2.1.1 Growing Adoption of AR and VR Devices in Various Applications5.2.1.2 Increasing Demand for OLED Displays in AR and VR Devices5.2.1.3 Growing Adoption of AR and VR HMDs in Different Industries5.2.1.4 Adoption of AR and VR Devices in Gaming Industry5.2.2 Restraints5.2.2.1 Development of Widescreen Alternatives5.2.2.2 Limited Availability of Relevant Content5.2.3 Opportunities5.2.3.1 Growing Demand for AR and VR Devices Post COVID-19 Outbreak5.2.3.2 Rising Investments in AR and VR Ecosystem5.2.3.3 Rising Technological Advancements and Growing Use of Microdisplays in AR and VR Devices5.2.3.4 Surging Adoption of AR Technology for Enterprise Applications5.2.4 Challenges5.2.4.1 Display Latency and Limited Field of View5.2.4.2 Complex Processes Involved in Manufacturing AR and VR Displays5.2.4.3 Developing User-Friendly AR/VR Systems5.3 AR and VR Display Market: Ecosystem5.4 Pricing Analysis5.5 Porter's Five Forces Analysis5.5.1 Threat of New Entrants5.5.2 Threat of Substitutes5.5.3 Bargaining Power of Buyers5.5.4 Bargaining Power of Suppliers5.5.5 Degree of Competition5.6 Patent Analysis5.7 Standards and Regulations Regarding AR and VR Display Panels5.7.1 Key Regulations for Display Panels5.8 Trade Analysis5.9 Case Studies5.9.1 Introduction5.9.2 AR in Corporate5.9.3 AR in Warehouse Management5.9.4 AR in Retail5.9.5 VR in Manufacturing5.9.6 VR in Manufacturing5.9.7 VR in Corporate5.9.8 AR in Marketing5.10 Technology Trends5.10.1 High Adoption of AR Smart Glasses to Improve Work Efficiency5.10.2 Increased Demand for AR for Rugged Display Applications5.10.3 Microdisplays for VR5.10.4 Web AR5.10.5 Mobile Augmented Reality (MAR)
6 AR and VR Display Market, by Technology6.1 Introduction6.2 Augmented Reality6.2.1 Micro-Led Display Technology to Lead AR Display Market6.3 Virtual Reality6.3.1 New OLED Display Technology is Likely to be Vigorously Adopted in VR Display Market in Coming Years
7 AR and VR Display Market, by Device Type7.1 Introduction7.2 Head-Mounted Displays7.2.1 AR Head-Mounted Displays7.2.1.1 Use of AR HMDs for Enterprise and Healthcare Applications Will be Major Factor Driving Market Growth7.2.2 VR Head-Mounted Displays7.2.2.1 OLED Technology is Replacing LCD in VR HMDs7.3 AR Head-Up Displays7.3.1 Extensive Use of AR HUDs in Automotive Applications to Drive Market Growth7.4 VR Projectors7.4.1 Rise in Demand for VR Projectors Due to Virtual Working Culture to Support Market Growth7.5 Impact of COVID-19 on Devices
8 AR and VR Display Market, by Display Technology8.1 Introduction8.2 OLED8.2.1 Adaptive Frequency and Less Power Consumption Increase Demand for OLED Displays in VR HMDs8.3 LCD8.3.1 Technological Advancements and Decreasing Price Will Support Demand for LCD Technology-Based AR/VR Devices8.4 Others8.4.1 Micro-Led8.4.2 Liquid Crystal on Silicon (LCOs)8.4.3 Digital Light Processing (DLP)
9 AR and VR Display Market, by Application9.1 Introduction9.2 AR Display Applications9.2.1 Consumer9.2.1.1 Gaming9.2.1.1.1 AR Smartglass Headsets Create Immersive Experience in Gaming9.2.1.2 Sports and Entertainment9.2.1.2.1 AR HUDs Are Extensively Used in Movies, Sports, and Theme Parks9.2.2 Commercial9.2.2.1 AR HMDs Are Widely Used for Commercial Applications9.2.3 Enterprise (Manufacturing)9.2.3.1 AR Devices Helps to Improve Efficiency and Accuracy in Manufacturing Industry9.2.4 Automotive9.2.4.1 AR HUDs and AR Glasses Are Extensively Used in Automobiles9.2.5 Healthcare9.2.5.1 AR Technology Can Help in Reduction of Complexities in Surgeries and Other Medical Procedures in Healthcare9.2.6 Aerospace & Defense9.2.6.1 Leading Aircraft Manufacturers Such as Boeing and Airbus Are Adopting AR HMDs and HUDs9.2.7 Energy9.2.7.1 Improving Safety, Maintenance & Repair, Training, and Knowledge Sharing Are Crucial Energy Applications of AR Devices9.2.8 Others9.3 VR Display Applications9.3.1 Consumer9.3.1.1 Gaming9.3.1.1.1 VR Displays Are Used in Gaming to Facilitate Immersive Gaming Experience9.3.1.2 Sports and Entertainment9.3.1.2.1 VR in Sports & Entertainment Can Enhance Audience Experience and Facilitate Higher User Engagement9.3.2 Commercial9.3.2.1 VR HMDs Are Used in Commercial Applications Such as Advertisements, Marketing & Retail, and Fashion9.3.3 Enterprise (Manufacturing)9.3.3.1 VR Display Devices Are Used in Manufacturing Sector for Personnel Training, Remodeling and Redesigning, and Industrial Simulations9.3.4 Healthcare9.3.4.1 VR Display Devices Help Medical Professionals in Pain Management, Exposure Therapy, Stroke Rehabilitation, Education, and Surgical Planning9.3.5 Aerospace & Defense9.3.5.1 VR Projectors Are Being Used to Create Combat Simulations and Maneuvers in Aerospace & Defense Applications9.3.6 Others9.3.7 COVID-19 Impact on Major Applications
10 Geographic Analysis10.1 Introduction10.2 APAC10.3 North America10.4 Europe10.5 RoW
11 Competitive Landscape11.1 Overview11.2 Ranking Analysis of Key Players in AR and VR Display Market11.3 Market Share Analysis11.4 Revenue Analysis (Display Business)11.5 Market Evaluation Framework11.6 Company Evaluation Matrix11.6.1 Star11.6.2 Emerging Leader11.6.3 Pervasive11.6.4 Participant11.6.5 Product Footprint11.7 Startup/SME Evaluation Matrix: AR and VR Display Market11.7.1 Progressive Company11.7.2 Responsive Company11.7.3 Dynamic Company11.7.4 Starting Block11.8 Competitive Scenario11.8.1 Product Launches11.8.2 Deals11.8.3 Expansions
12 Company Profiles12.1 Introduction12.2 Key Players12.2.1 Samsung Electronics12.2.2 LG Display12.2.3 AU Optronics (AUO)12.2.4 Sony12.2.5 eMagin Corporation12.2.6 Kopin Corporation12.2.7 Japan Display (JDI)12.2.8 Barco12.2.9 BOE Technology12.2.10 Syndiant12.3 Other Players12.3.1 Tianma Microelectronics12.3.2 Truly International12.3.3 Himax Technologies12.3.4 Innolux Corporation12.3.5 Seiko Epson12.3.6 Holoeye Photonics12.3.7 Jasper Display Corp. (JDC)12.3.8 Yunnan Olightek Opto-Electronic Technology12.3.9 Panasonic12.3.10 Universal Display Corporation12.3.11 Raontech12.3.12 Everdisplay Optronics12.3.13 Creal12.3.14 Plessey12.3.15 New Vision Display (NVD)
13 Appendix13.1 Discussion Guide13.2 Knowledge Store: the Subscription Portal13.3 Available Customization
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