Fluorescent mols. have been used for various applications in biol. system monitoring.Considering the complexity of cellular systems, there is a huge demand for diverse fluorescent organic mol. scaffolds.However, only a limited number of fluorescent scaffolds have been reported due to the lack of a rational design strategy.We serendipitously discovered N4-phenylquinazoline-4,6-diamine as a fluorescent scaffold with turn-on characteristics.To improve the photophys. property of the initial fluorescence mol., we synthesized derivatives of the N4-phenylquinazoline-4,6-diamine and found systematic correlation between electronic d. of the Ph substituent of the scaffold and fluorescence intensity.Through tuning the photophys. property of the scaffold and a rational design strategy, we developed N4-dichlorophenylquinazoline-4,6-diamine as a potential fluorophore for various biol. applications.To prove the value of the developed fluorescent scaffold, we devised formaldehyde (FA) fluorescent sensor by tailoring amine on 6-position of N4-dichlorophenylquinazoline-4,6-diamine to employ a 2-aza-Cope rearrangement as the mol. detection mechanism with double-digit nanomolar detection limits.FA level in live HeLa cells were successfully visualized with the probe, exhibiting that N4-dichlorophenylquinazoline-4,6-diamine can serve as a useful mol. scaffold for offering various fluorescent sensors toward the investigation of physiol. and pathol. processes in live cells.