BEVEL LAUNCHES 'GET YOUR MIND RIGHT' INITIATIVE TO COMBAT MENTAL HEALTH

03 Aug 2022
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Innovative Men's Grooming Brand Partners with Alkeme, Black Men Heal (BHM) and MESS In A Bottle to Raise Awareness and Increase Accessibility to Mental Health Resources
ATLANTA, Aug. 3, 2022 /PRNewswire/ --
Walker and Company, the makers of the award-winning men's grooming brand
Bevel, are pleased to announce the launch of its new mental health initiative 'Get Your Mind Right'.
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BEVEL LAUNCHES 'GET YOUR MIND RIGHT' INITIATIVE TO COMBAT MENTAL HEALTH
Preview
Source: PRNewswire
Bevel Get Your Mind Right Video
BEVEL LAUNCHES 'GET YOUR MIND RIGHT' INITIATIVE TO COMBAT MENTAL HEALTH
Preview
Source: PRNewswire
Bevel Get Your Mind Right Image
BEVEL LAUNCHES 'GET YOUR MIND RIGHT' INITIATIVE TO COMBAT MENTAL HEALTH
Preview
Source: PRNewswire
Bevel x MESS In A Bottle T-Shirt
BEVEL LAUNCHES 'GET YOUR MIND RIGHT' INITIATIVE TO COMBAT MENTAL HEALTH
Preview
Source: PRNewswire
Bevel x MESS In A Bottle T-Shirt Packaging
According to the National Institute on Minority Mental Health and Health Disparities, about one in five Americans struggle with a mental illness in any given year, regardless of their race. African-Americans are 20% more likely to develop a mental health illness in their lifetime and additionally, suicide is ranked as the third leading cause of death amongst African-Americans between the ages of 15 – 24 years old. These statistics are staggering. As a Black-founded and led company,
Bevel recognizes the growing disparities between the needs and available resources for the Black community and is committed to making lasting changes.
Bevel is committed to removing the stigmas and socio-economic barriers that often prevent more Black men from seeking and receiving mental health care and treatment.
As part of the 'Get Your Mind Right' initiative,
Bevel is proud to partner with
Alkeme, the innovative Black-owned digital mental health platform, and offer free 3-Month passes to Alkeme Health's Gold membership on www.getbevel.com/mindright.
In addition,
Bevel is proud to support
(BMH), the renowned non-profit organization on a mission to provide in-person mental health treatment and therapy, psycho-education, resources, and community to Black men nationwide.
Black Men Heal subsidizes the cost of in-person and virtual therapy, in addition to providing countless mental health resources. In order to continue this mission,
Bevel is proud to raise funds for
Black Men Heal through the sale of a limited-edition T-Shirt designed in partnership with MESS in a Bottle. Exclusively available on GetBevel.com for $29.95,100% of the proceeds for the T-Shirt will be donated to
Black Men Heal to enable the organization to continue raising awareness and saving lives.
Furthermore, this summer,
Bevel will have an in-store display table inside 700 Target stores coast to coast featuring "Get Your Mind Right" signs, select Bevel products, and a strong call to action to learn more about
Bevel's commitment to mental health by visiting www.getbevel.com/target.
"Starting today,
Bevel is partnering with
Alkeme Health to provide 3-months of free mental health & wellness services, whenever you're ready. Look good, and feel better." said
Tristan Walker, Founder and CEO of Walker and Company Brands, the makers of
Bevel. "Wellness starts from the top and
Bevel is committed to supporting our community, from head-to-toe grooming products that keep you fresh physically to getting you access to the mental health and wellness services you need to get your mind right."
"At
Alkeme, our purpose is to create generational health anchored in mental wellness." said
Alkeme Health Founder and CEO
Ryan Mundy. "We are proud to partner with
Bevel to provide access to our vast library of culturally centered content programs, helping our community learn, heal, and grow."
"Self care is so important to the mission of
Black Men Heal. As we teach men how to manage their mental health, we are so thrilled to partner with
Bevel." said
Tasnim Sulaiman, Founder of
Black Men Heal. "We love the path that
Bevel has created, and continues to create for Black and Brown men. The mission of
Black Men Heal aligns perfectly with the work and products
Bevel develops with Black and Brown men in mind."
The 'Get Your Mind Right' mental health initiative is an extension of
Bevel's core values and continued commitment to the needs of Black men, inside and out and head-to-toe.
High-Res images and Video content is available on request.
For more information on Bevel visit
getbevel.com
or follow Bevel on
Instagram
.
Contact: [email protected]
About Walker & Company Brands
Walker & Company Brands, recently acquired by Procter & Gamble, is a family of brands designing health and beauty solutions for people of color. Our vision is to build the world's most consumer-centric health and beauty products company, inspiring unprecedented customer loyalty. Walker & Company launched with the introduction of its first brand, Bevel, in 2013. Bevel provides grooming products for Black men, including a full Skin Care regimen, a Shave System, and the Bevel Trimmer, and services designed to help reduce skin irritation and razor bumps. To learn more about Walker & Company Brands, visit www.walkerandcompany.com.
Tristan Walker, Founder and CEO of Walker and Company Brands, was an early, individual investor in Alkeme Health.
The content of the article does not represent any opinions of Synapse and its affiliated companies. If there is any copyright infringement or error, please contact us, and we will deal with it within 24 hours.
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