Want to make better pharma ads? Try using humor and more branding, Kantar analyst says

11 Jan 2024
endpts.com
Pharma advertising hits the mark for news and relevance, but typically disappoints when it comes to being enjoyable. That’s according to Kantar analyst Polly Wyn Jones who recently did a deep dive report on the category after it moved up to become now the second-largest ad spending category.
Pharma jumped ahead of tech brands, and although it still spends less than consumer packaged goods, the category spent an all-time high of $18 billion on advertising in 2023, according to Kantar’s former ad tracking unit Vivvix now owned by MediaRadar.
Want to make better pharma ads? Try using humor and more branding, Kantar analyst says
Preview
Source: EndPoints
Unlock this article instantly by becoming a free subscriber.
You’ll get access to free articles each month, plus you can customize what newsletters get delivered to your inbox each week, including breaking news.
SIGN UP
LOG IN
BECOME A PREMIUM SUBSCRIBER
For more details,please visit the original website
The content of the article does not represent any opinions of Synapse and its affiliated companies. If there is any copyright infringement or error, please contact us, and we will deal with it within 24 hours.
Organizations
Indications
-
Targets
-
Drugs
-
Chat with Hiro
Get started for free today!
Accelerate Strategic R&D decision making with Synapse, PatSnap’s AI-powered Connected Innovation Intelligence Platform Built for Life Sciences Professionals.
Start your data trial now!
Synapse data is also accessible to external entities via APIs or data packages. Empower better decisions with the latest in pharmaceutical intelligence.