Will Breast Pump Demand Recover in 2021? New Study Reveals
12 Mar 2021
Enhanced birth rates arising out of high fertility incidence is promoting more investments in infant and women’s health, including breastfeeding programs, enhancing growth prospects
Fact.MR, Rockville MD: Stagnating birth rates since 2019 combined with the pandemic induced mortality rate incline are anticipated to weigh down growth prospects for the global breast pumps market through 2021 across the North American and European markets, predicts a study published by consulting firm Fact.MR. However, increasing government spending to promote post-natal care for existing infants is anticipated to retain an upswing.
As per United Nations’ data, global population is expected to surpass the 7 billion mark, majorly underpinned by the developing world. This number is projected to reach nearly 10 billion by 2050, thereby accelerating the need to deploy robust healthcare infrastructure. Consequently, maternity and infant care has been receiving a tremendous boost across these regions, leading to a spike in breast pump sales, a trend which is likely to continue.
Overall, long-term growth prospects for the global breast pumps market is expected to remain skewed- with countries such as the US experiencing comparatively lower sales than several sub-Saharan African and Asian countries. Resultantly, key manufacturers are diverting resources towards the latter markets, introducing a broad range of breast pumps equipped with the latest milk expression technologies.
“Increasing governmental campaigns to promote women and children health initiatives is generating new revenue streams for prominent breast pump manufacturers, especially across emerging economies, prompting them to introduce highly advanced product lines,” remarks the Fact.MR analyst.
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Key Takeaways from Fact.MR’s Breast Pumps Study
By product, double electric breast pumps to register high sales amid growing demand for faster milk expression
High growth forecast is projected for personal use breast pumps, on the back of increasing working women population
US to experience a dip in sales amid declining fertility rates and enhanced family planning initiatives
UK witnessing high growth amid the launch of hand-free, Bluetooth connected and noiseless breast pumps
Establishment of Baby Friendly Hospital Initiative (BFHI) certified hospitals to stimulate breast pump sales across Germany
India to generate high growth opportunities amid an increasing baby boomers population
Breast Pumps Market- Prominent Drivers
Growing percentage of working women is increasing breast pump uptake amid the need to ensure a regular feed cycle
Technological integration to introduce smart and hands-free pumps is expected to bode well for the market
Conducive insurance coverage for breast pump consumers is fueling increased production, leading to widening revenue margins
Breast Pumps Market- Key Restraints
Slumping birth rates amid fertility issues across the developed world is limiting breast pump sales
Concerns over nipple damage due to prolonged usage is restricting uptake across several regions
Discover more about the breast pumps market with 74 figures and 70 data tables, along with the table of contents. You will also find detailed market segmentation on
Competitive Landscape
Medela LLC, Pigeon Group, Koninklijke Philips N.V., Ameda Inc., Evenflo Feeding Inc., Ardo Medical AG and Mayborn Group Ltd. (Shanghai Jahwa Co. Ltd.) are some prominent breast pumps manufacturers profiled in Fact.MR’s report. A combination of new product launches, digital integration and capacity expansion characterizes the aforementioned players’ growth strategies.
In January 2021, Medela LLC announced a category expansion initiative by introducing the Medela Baby product line. The new portfolio offers a whole new range of pacifiers for infants through 36 months. The initiative was undertaken after analyzing infant suckling behavior, and provide a soft, lightweight and gentle-on-skin feel.
Likewise, Philips N.V offers the AVENT Natural Bottle & Comfort breast pump, designed to help women breastfeed for longer durations. The pump is equipped with an anti-colic teat incorporating a twin-valve system, helping babies prevent swallowing excessive air by allowing it to be vented in the bottle itself.
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More Valuable Insights on the Breast Pumps Market
The research study on the global breast pumps market by Fact.MR incorporates an unbiased assessment of key factors and trends responsible for shaping the landscape of the global breast pumps market. The study divulges compelling insights based on product (single electric breast pumps, double electric breast pumps and manual breast pumps) and application (hospital grade and personal use) across five major regions (North America, Europe, Asia Pacific, Latin America and Middle East & Africa).
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