Haleon’s Excedrin brand advocates no-drug approach in ‘Head Care’ campaign with celebrity dancer
20 Apr 2023
Migraine and headache drug brand Excedrin is launching a no-drug wellness campaign for migraine and headache sufferers. The new “Head Care Club” effort includes a celebrity turn from “Dancing With the Stars” choreographer Derek Hough, who, alongside other healthcare experts’ advice, offers movement exercises.
The bigger question, though, is why an over-the-counter drug brand is launching a no-drug treatment approach. For the former GSK brand, now spun out inside consumer health company Haleon, it’s part new product strategy — its Head Care line of supplement
products
launched in January — and part evolving approach to reach headache and migraine sufferers who believe they should manage their care holistically, but typically don’t.
For more details,please visit the original website
The content of the article does not represent any opinions of Synapse and its affiliated companies. If there is any copyright infringement or error, please contact us, and we will deal with it within 24 hours.
Organizations
Indications
Targets
-Drugs
-Chat with Hiro
Hot reports
Get started for free today!
Accelerate Strategic R&D decision making with Synapse, PatSnap’s AI-powered Connected Innovation Intelligence Platform Built for Life Sciences Professionals.
Start your data trial now!
Synapse data is also accessible to external entities via APIs or data packages. Empower better decisions with the latest in pharmaceutical intelligence.