CSL is gathering its brands under the family name umbrella, renaming its vaccine and newly acquired nephrology specialty businesses with the parent initials.
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Source: Endpts
Anthony Farina
CSL Seqirus and CSL Vifor join CSL Plasma and CSL Behring as the four now uniformly branded business units of the global biopharma. The Seqirus vaccine division was formed in 2015 with the combination of bioCSL and its purchase of Novartis’ flu vaccine business. CSL picked up Vifor Pharma late last year in an $11.7 billion deal for the nephrology, iron deficiency and cardio-renal drug developer.
“The timing is right to bring all the business units together under CSL, leveraging the CSL identity and building an aligned, single strategy and single purpose company,” Anthony Farina, CSL chief corporate affairs and communications officer, said in an email interview. He added that the new Vifor acquisition and integration “gave us the unique opportunity to take a broader look at the CSL brand and how it has evolved.”
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Source: Endpts
Paul Perreault CSL
CSL first began exploring a brand refresh in 2021, he said, and plans to launch a digital-focused ad campaign in September and running into 2023 to launch the new global identity.
Paul Perreault, CEO and managing director, referred to the coming together as “a cohesive red thread that runs through all things CSL.”
The CSL initials at the beginning of each business name signify “that we are now one unified company – one purpose, one set of values, one strategy, one DNA and one identity.”
CSL employs 30,000 people in 100 countries, with corporate headquarters in Melbourne, Australia.
CSL Plasma is one of the largest plasma collection networks in the world and CSL Behring develops therapies for rare diseases in hematology, immunology and respiratory. Its leading products include Idelvion for hemophilia B, Kcentra coagulant to counteract blood-thinning drugs such as warfarin, and Haegarda to treat people with Hereditary Angioedema (HAE).
2021 fiscal year sales (ended June 2021) tallied $10 billion, boosted by Seqirus’ 30% revenue growth on a record volume of flu vaccines. CSL will report 2022 fiscal full-year sales on August 17.
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