With multiple positive trials in the books, GSK is working through a global return to market for antibody-drug conjugate Blenrep.
GSK is putting the finishing touches on its case for antibody-drug conjugate Blenrep with a key progression-free survival (PFS) readout ahead of its potential U.S. return in multiple myeloma this summer.The data, presented Thursday at the European Hematology Association (EHA) 2025 Congress, help further fill in the efficacy picture for the drug. The results are from the company’s DREAMM-8 study in patients with relapsed or refractory multiple myeloma (RRMM) who had previously tried at least one prior line of therapy, including Bristol Myers Squibb’s Revlimid (lenalidomide).At last year’s American Society of Clinical Oncology (ASCO) annual meeting, GSK revealed that Blenrep, combined with Bristol Myers Squibb’s Pomalyst and the corticosteroid dexamethasone (PomDex), slashed the risk of disease progression or death by 48% compared with Takeda’s Velcade and PomDex. At the time, the Blenrep arm of the study hadn’t yet reached a median PFS. Now, after an additional eight months of follow-up, investigators report that patients treated with Blenrep and PomDex lived without their disease getting worse for a median of 32.6 months. Those taking the Velcade-based version of the regimen experienced 12.5 months of median PFS. At 18 months of treatment, the estimated PFS rate was 63% for Blenrep versus 41% for the comparator arm.The findings mirror those from GSK’s previously reported DREAMM-7 study, which pitted Blenrep against Johnson & Johnson’s Darzalex. That trial yielded a 36.6-month median PFS for Blenrep compared to 13.4 months for Darzalex. In that study, both agents were combined with Velcade and dexamethasone.Put together, the two studies demonstrate the “consistency” of Blenrep’s strong ability to drive PFS, even in different combinations, GSK’s global head of oncology R&D Hesham Abdullah, M.D., told Fierce Pharma at the recent ASCO annual meeting in Chicago.“In both instances, we’re seeing such great magnitude of effect,” Abdullah said.Of course, the overall survival data from DREAMM-7 help further make Blenrep’s case. In December, GSK reported that Blenrep and its Velcade-dexamethasone combo reduced the risk of death by 42% over the Darzalex-based regimen, with a three-year survival rate of 74%. The outcomes from DREAMM-8 and DREAMM-7 have so far supported regulatory approvals for Blenrep in both its Velcade and Pomalyst combinations in the U.K., Japan and Europe. The FDA is set to decide on the drug combos by July 23.A U.S. approval would signal a major comeback for Blenrep. After winning an accelerated approval from the FDA in 2020 as a monotherapy in heavily pre-treated RRMM patients, GSK pulled the drug from the market two years later after coming up short in a confirmatory study called DREAMM-3. That failed study, while it missed its endpoint, did at least allow the company to learn “a whole lot” about the drug and response it elicits, Abdullah explained. Now, with Blenrep embarking on a different path as a combination therapy in earlier treatment lines, Abdullah can look back at the ADC’s journey thus far as “a process where science and data ultimately prevail.”New and old competition Still, the competitive landscape looks different now than when Blenrep made its initial exit. While Abdullah acknowledges that it's been “great” to see the advances made in the disease space over the past few years, the exec remains confident GSK’s offering has an important role to play. If it does hit the market, BCMA-directed ADC Blenrep will compete with J&J and Legend Biotech’s BCMA CAR-T therapy Carvykti in second-line treatment, while Bristol Myers Squibb’s rival CAR-T Abecma and several newer bispecific therapies are vying for share in later-line settings.Despite the hefty competition, many currently approved treatments are administered in hospitals and therefore “not available to all patients,” Abdullah said, pointing to the distribution of multiple myeloma patients in the U.S. About 70% of patients are seen in “community settings,” while the remaining 30% receive treatment at academic sites such as university hospitals.“All in all, it's an accessible drug,” Abdullah summed up. “It delivers robust efficacy, has a manageable safety profile, and is going to be available to all patients, whether they be in an academic setting or, more specifically, the majority of patients that are in that community setting where it can be administered on an outpatient basis.”While Blenrep carries some safety concerns, such as a link to ocular toxicity that previously earned it a boxed warning from the FDA, rival medicines in the space each come with “certain and unique” side effect profiles. GSK, meanwhile, has an “appropriate plan” for managing the eye-related side effects associated with Blenrep treatment, Abdullah said. The company has kept a concentrated focus on potential visual acuity impacts through patient reported outcomes, for example. GSK expects that Blenrep could reach peak annual sales of more than 3 billion pounds sterling (about $4 billion). The drug’s pending market reentry also gave GSK confidence to boost its 2031 sales target to more than 40 billion pounds, despite uncertainties around the company’s flagship vaccines business.