Consumers' increasing interest in traditional handicraft products is driven by their cultural, social, environmental, and economic importance. Urbanisation and globalisation have increased the demand for traditional handicrafts due to consumers' interest in authentic, heritage-rich, and sustainable items. Artisans, marketers, and other stakeholders must comprehend the reasons behind urban consumer behaviour to explore customers' preferences for sustainable products. This research endeavours to explore the motivations propelling urban consumers to embrace traditional handicraft products. These motivations encompass sustainability, support for local artisans, preference for eco-friendly materials, promotion of tourism through local crafts, reverence for culture and heritage, connection to roots, and appreciation of uniqueness and aesthetic values, among others. This study aims to gather insightful perspectives on urban consumer behaviour within the traditional handicraft marketplace by delving into the factors that shape purchasing decisions.

04 Oct 2024·Advances in Computational Intelligence and Robotics

AI and Quantum Networks for Efficient Supply Chain Management

Author: Verma, Rajshree ; Sharma, Pradeep ; Kalyan, Nalla Bala ; Ayyavaraiah, Monelli ; Sahoo, Niranjan ; Sheeba, T.

The combination of artificial intelligence (AI) with quantum networks has the potential to bring about a revolutionary change in the operation of force chains, bringing with it undiscovered advantages and the ability to foresee future events. The purpose of this investigation is to investigate the synergistic benefits that artificial intelligence and quantum networks can bring to the optimization of force chain operations. Examples of difficulties that are addressed include demand soothsaying, force operation, and logistics. The purpose of this research is to establish a robust framework that improves real-time decision-making and minimizes functional expenses. This will be accomplished by utilizing the machine literacy algorithms of artificial intelligence and the superior processing capacity of quantum computing. In order to highlight the real operations and benefits of this integration, the study takes a look at case stories from colorful diligence. In addition to this, it provides a balanced perspective on the implications of the technology by discussing the subtle difficulties.

27 Sep 2024·Advances in Systems Analysis, Software Engineering, and High Performance Computing

Assessment of Social Media Presence and its Effectiveness to Achieve Business Goals in NBFCs

Author: Tigga, Amar Eron ; Kaur, Gurleen

The non-banking financial companies (NBFCs) sector in India has undergone a significant transformation and are playing a critical role for the development of core infrastructure and financing economically weaker sections. Social media plays a multifaceted role in this industry in building trust, shaping brand identity, educating stakeholders and connecting with broader audiences through media channels. This study delves into how social media presence in five major NBFCs of India differs. The data is collected from the company's official social media handles and social media monitoring tools. Employing a mixed-methods approach, the research combines quantitative data analysis of social media engagement with qualitative insights gleaned from social media coverage themes. The paper analyses the wide set of strategies to find the competitive strategies which would be helpful for competitive advantage to the companies. Strategies focused on content, engagement and platform specific strategies could be used to gain a competitive edge in the non-banking financial sector.

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