Area-selective atomic layer deposition (ALD) has gained widespread interest in the semiconductor industry to facilitate the continued drive for more powerful and efficient devices. In this work, we chemically passivate SiO2 with a single SF6/H2/Ar plasma pretreatment to selectively deposit TiO2 on ZnO, HfO2, or Al2O3, using tetrakis-(dimethylamido)-titanium (TDMAT) and H2O. The SF6/(H2 + SF6) flow ratio was tuned to suppress the etching of SiO2 while the nucleation delay of TiO2 ALD was maximized. A plasma with an SF6/(SF6 + H2) ratio of 0.24 etched less than 1 Å and gave the longest nucleation delay at a substrate temperature of 150 °C. After this pretreatment, 2.1, 2.0, and 1.6 nm of TiO2 can be deposited with a selectivity of 90% with respect to a SiO2 nongrowth area on HfO2, Al2O3, or ZnO respectively. In-situ reflection absorption infrared spectroscopy (RAIRS) measurements show that during the SF6/H2/Ar plasma, Si-OH and Si-H surface groups are replaced by Si-F groups, suggesting that full chemical passivation of SiO2 is achieved. The reaction of TDMAT with a F-terminated SiO2 surface is shown to be unfavorable using density functional theory (DFT) calculations. Furthermore, RAIRS measurements and DFT simulations show that after the plasma treatment, precursors do react on fluorinated Al2O3. Taken together, the results of this study show that using a plasma pretreatment for chemical passivation of the nongrowth area provides interesting opportunities for future ASD processes.