Shamrock Industrial Co. Ltd.

Shamrock Technologies, Inc., a global leader in wear, slip, and texturing additives, announced the appointment of Michael Kellen as president, effective immediately. “Since joining Shamrock in February 2022, Mr. Kellen has done an exceptional job of demonstrating his knowledge and leadership capacity, both of which have benefited the company” as it pivots towards the future,”said Shamrock chairman Bill Neuberg. Kellen has managed direct sales and chemical manufacturing divisions for the last 25+ years, as he has held senior leadership roles in the inks, coatings, and chemical industries. Using his demonstrated success in implementing effective sales and product strategies, Kellen is committed to leading Shamrock and developing its innovative product portfolio and customer services. Kellen will be supported by a global team of experienced leaders and advisors, including Joon Choo, Shamrock’s former president. Choo has graciously agreed to stay on as a consultant to assist Shamrock, sharing his vast product marketing knowledge, customer/distributor initiatives, and supporting the new leadership transition and changes for Shamrock.

Shamrock appointed Joon Choo as president, effective immediately.  Previously VP and global key accounts and products leader, Choo joined Shamrock in 1983. Throughout the years, he has worked in various technical and key growth positions.  Choo relocated from the United States to Malaysia in 1996 to establish Shamrock Technologies (Asia), Inc., which led to the set-up of the first Shamrock China plant and an expanded global sales network. He returned to the US in 1999 as director of marketing.  With 38 years of experience in the inks, coatings and allied chemical industry, he is committed to leading Shamrock and building upon the foundation of innovative products and customer-centric services.  Choo will be supported by a global team of experienced leaders including, among others, Manshi Sui, Werner Maenen, Chris Moseley, Craig Collins, and Joseph Shade.