What are the top-selling drugs of Bausch Health?

20 March 2025
Overview of Bausch Health Bausch Health Companies Inc.. is a global diversified pharmaceutical company with a strong commitment to improving people’s lives through innovative healthcare products. Over the years, the company has built a robust portfolio spanning multiple therapeutic areas and segments, driven by both organic growth and strategic acquisitions. Its integrated operating model covers a range of specialties, including gastroenterology, hepatology, neurology, dermatology, international pharmaceuticals, and eye health—bolstered by its controlling ownership interest in Bausch + Lomb. This diversified approach has enabled Bausch Health to deliver stable revenues even amid evolving market uncertainties and competitive pressures.

Company History and Background
Bausch Health’s history is marked by continuous evolution—from its origins as a more traditional pharmaceutical organization to its current role as a diversified, innovation-driven company. With decades of experience in both drug development and commercialization, the company has established itself as a trusted global healthcare provider. Its recent financial results, demonstrated by consistent revenue growth across multiple segments and ongoing investments in research and development, attest to its long-standing commitment to quality and patient outcomes. Furthermore, the company’s strategic initiatives, such as spinning off specific segments like Bausch + Lomb, are designed to sharpen its competitive focus and maximize shareholder value.

Business Segments and Focus Areas
Bausch Health organizes its business into several key segments, each designed to target distinct markets and therapeutic areas. The company’s primary segments include:
- Salix Segment: Focused on gastroenterology and hepatology, this segment features drugs that address conditions ranging from hepatic encephalopathy to irritable bowel syndrome–diarrhea (IBS-D).
- Diversified Products: Covering areas such as neurology, dermatology, and dentistry, this segment caters to a wide range of patient needs with specialty pharmaceuticals.
- International Pharmaceuticals: This area drives growth in global markets outside North America by tackling region-specific diseases and ensuring local market relevance through tailored product strategies.
- Bausch + Lomb: Dedicated to the eye health arena, this segment reinforces the company’s commitment to innovative eye care therapies and devices.

Each of these segments not only contributes to the overall top-line performance but also synergizes to reinforce the company’s diversified portfolio, making Bausch Health a key player in multiple high-growth markets.

Top-Selling Drugs
When discussing the top-selling drugs of Bausch Health, one product in particular stands out as a flagship asset—Xifaxan. However, the company’s portfolio includes other high-performing drugs which, together, establish its strong market presence and revenue growth.

Identification of Leading Products
The leading product in Bausch Health’s portfolio is Xifaxan (rifaximin), which is widely recognized as a cornerstone of the Salix segment. Xifaxan is primarily indicated for the reduction in the risk of overt hepatic encephalopathy (HE) recurrence and for the treatment of irritable bowel syndrome with diarrhea (IBS-D). Multiple press releases confirm that Xifaxan has been the primary growth driver across Bausch Health’s segments, consistently delivering strong reported and organic revenue growth.

In addition to Xifaxan, Bausch Health’s portfolio includes other notable drugs and brands, although they are not as prominently highlighted as Xifaxan in recent financial communications. For example:
- APLENZIN (bupropion hydrobromide extended-release): Marketed primarily in the mental health domain, Aplenzin has been cited in product monographs and prescribing information documents, suggesting its relevance in the company’s portfolio.
- Relistor and Trulance: Within the Salix segment, these products complement Xifaxan by addressing related gastrointestinal conditions and adding to the overall revenue of the segment. Although these drugs receive less attention in quarterly financial highlights compared to Xifaxan, they contribute significantly to the segment’s performance, as noted in various earnings reports.
- Arestin: In the diversified products segment, Arestin is recognized for its utility in dental applications, specifically for the treatment of periodontitis. Its performance, as highlighted in some releases, supports the diverse revenue streams of Bausch Health.

The consistent emphasis on Xifaxan in multiple communications, along with the accompanying sales figures and growth percentages, makes it the undisputed top-selling drug of Bausch Health.

Sales Figures and Market Share
Financial results released by Bausch Health provide compelling evidence of Xifaxan’s market dominance within the company’s portfolio. During the first quarter of 2023, Xifaxan led revenue growth in the Salix segment, with reported growth figures reaching approximately 7% and, in some analyses, even closer to 9% when evaluated as part of segment performance. For instance, the Salix segment, which is heavily reliant on drugs like Xifaxan, generated sales figures that underscore its prominent market share—over 11% growth reported on the quarterly financial statements.

Moreover, in several quarterly reports, Xifaxan’s robust performance is credited with significantly bolstering the Salix segment’s overall performance, contributing to an increase in the company’s consolidated revenue. This strong performance, in turn, impacts Bausch Health’s overall market share and is instrumental in the company’s ability to target broader markets, particularly in addressing gastrointestinal and hepatology conditions.

In summary, Xifaxan not only dominates as the top-selling drug but also plays a crucial role in driving the competitive position and financial strength of the Salix segment within Bausch Health’s diversified portfolio.

Therapeutic Areas and Indications
Bausch Health’s robust portfolio spans multiple therapeutic areas, ensuring that its top-selling drugs address a broad range of patient needs. This multitherapeutic approach allows the company to capture growth across several markets while mitigating risks associated with reliance on a single indication.

Main Therapeutic Categories
The company’s products are strategically positioned within the following key therapeutic areas:
- Gastroenterology and Hepatology: This is the most significant focus area for the Salix segment. The flagship product, Xifaxan, is a prime example here, addressing major gastrointestinal and hepatic conditions such as hepatic encephalopathy and IBS-D.
- Neurology: Bausch Health’s diversified products include medications that target neurological indications, including, for example, Aplenzin. These products cater to disorders related to mental health as well as neuropathic pain conditions, supplementing the company’s broad market coverage.
- Dermatology: Within this space, several products are designed to handle various skin conditions. Although not as prominent in sales figures as those in the gastrointestinal arena, they add an important layer of market diversification.
- Ophthalmology: Through Bausch + Lomb, the company extends its reach to eye health, providing treatments and devices that address a range of ocular conditions from macular edema to other vision-threatening disorders.
- Dental Applications: Products such as Arestin for periodontal disease highlight the company’s efforts to diversify into adjunctive dental therapies, capturing additional market segments.

Specific Indications for Top Drugs
Focusing on Xifaxan as the top-selling drug, its specific indications are central to its market success:
- Hepatic Encephalopathy: Xifaxan is indicated to reduce the recurrence risk of overt hepatic encephalopathy in adults, a condition where the buildup of toxins in the blood affects brain function. This indication is critical, given the high prevalence and significant healthcare burden associated with liver disease.
- Irritable Bowel Syndrome with Diarrhea (IBS-D): The drug is also approved for the management of IBS-D, offering relief from the debilitating symptoms of abdominal pain, bloating, and frequent diarrhea. This dual indication not only widens the product’s market potential but also reinforces its clinical relevance.

Other drugs in the portfolio address their respective therapeutic areas—for instance, Aplenzin targets depressive disorders under the neurology/mental health category, while Relistor and Trulance help manage gastrointestinal motility disorders. Each therapeutic indication is carefully aligned with market needs and clinical demands, ensuring that Bausch Health remains competitive in several high-growth segments.

Market Performance and Trends
Bausch Health’s market performance and trends are reflective of its strong product portfolio and strategic market positioning. The company has demonstrated solid revenue growth driven by its top-selling drugs, especially Xifaxan, as well as by its continuous focus on optimizing its product mix across various segments.

Recent Sales Trends
Recent quarterly financial reports from Bausch Health highlight a consistent improvement in revenue performance across its segments. For example:
- First-Quarter 2023 Results: The company reported total revenues of $1.94 billion, with organic growth of 4%. In this period, the Salix segment experienced significant revenue contributions largely driven by Xifaxan, which grew by approximately 7% on a reported basis with even higher organic growth rates.
- Second-Quarter and Overall Annual Performance: Other communications have also noted that Xifaxan continues to perform strongly amidst a competitive environment, contributing to a rise in revenues in both Salix and overall consolidated performance. These consistent growth trends underscore Xifaxan’s market acceptance and robust clinical performance as a therapy for both hepatic encephalopathy and IBS-D.

This stable upward trend indicates that Bausch Health’s commercial strategies, including pricing, market access, and patient support programs, are effectively supporting product adoption even under challenging macroeconomic conditions such as foreign exchange pressures.

Competitive Landscape
The competitive landscape for gastrointestinal and hepatology drugs remains intense, with numerous players vying for market share. However, Xifaxan’s established clinical profile and strong physician preference have enabled Bausch Health to retain a competitive edge. Key factors contributing to its success include:
- First-in-Class Treatment: Xifaxan’s unique mechanism of action in reducing pathogenic bacterial load without significant systemic absorption has made it the therapy of choice for reducing the recurrence of encephalopathy.
- Brand Loyalty and Market Penetration: Strong relationships with healthcare professionals, coupled with robust marketing efforts, have solidified Xifaxan’s position as a market-leading treatment.
- Regulatory and Reimbursement Support: Favorable regulatory decisions, coupled with continued efforts to secure broader market access and reimbursement coverage, enhance the competitive advantage of Bausch Health’s top-selling drugs.

While competition from generic entrants and other innovative therapies remains a challenge, Bausch Health is leveraging its diversified portfolio to maintain revenue momentum across segments. In the case of Xifaxan, its distinctive clinical benefits, alongside strategic marketing initiatives, help to fend off competitive pressures and sustain its high market share.

Future Prospects and Developments
Looking ahead, Bausch Health is investing significantly in research and development as well as strategic initiatives to further enhance its product portfolio and market reach. These efforts are expected to support the continued success of existing top-selling drugs and pave the way for new revenue opportunities.

Pipeline and Upcoming Products
Bausch Health’s development pipeline is robust, featuring mid- and late-stage products that complement its established portfolio. Some key pipeline initiatives include:
- Amiselimod: This investigational S1P antagonist is currently in Phase 2 and is being evaluated for the treatment of ulcerative colitis. Positive topline results, wherein Amiselimod met its primary and key secondary endpoints, signal the potential for a new, innovative therapy in the gastrointestinal space that could provide complementary benefits to Xifaxan and expand the reach of the Salix segment.
- IDP-126: With FDA acceptance for its new drug application and a scheduled PDUFA date, IDP-126 represents a first-in-class treatment combining benzoyl peroxide, clindamycin phosphate, and adapalene. Although its primary focus is not directly in the gastrointestinal segment, its presence within the portfolio broadens the company’s therapeutic reach into dermatology.
- Solta Medical Offerings: In the fast-evolving eye health segment, product candidates such as Next Generation Fraxel and regulatory submissions for products like Clear and Brilliant Touch indicate that Bausch + Lomb is also focusing on sustained innovation to drive future growth. These developments not only bolster the overall portfolio but also offer a platform for cross-therapeutic innovation as the company strengthens its distinct market segments.

These pipeline updates demonstrate that while Xifaxan remains at the forefront of current sales, Bausch Health is actively positioning itself to introduce complementary therapies that could further consolidate its market lead and open up new revenue streams.

Strategic Initiatives
Bausch Health’s strategic initiatives are designed to enhance its market presence and streamline its operational focus. Some of the key initiatives include:
- Portfolio Diversification: By maintaining a diversified product mix that spans multiple therapeutic areas, Bausch Health reduces its dependency on any single drug. This strategy enhances resilience against market fluctuations and generic competition, providing a strong foundation for sustainable growth.
- Focus on Commercial Excellence: The company has implemented targeted strategies to optimize distribution, market access, and pricing geared toward maximizing revenue from its flagship products such as Xifaxan. These include bolstering relationships with healthcare providers, expanding patient support programs, and investing in robust commercialization infrastructure.
- Investments in R&D and Innovation: With a pipeline that features both novel therapies and improved formulations, Bausch Health remains committed to innovation. Strategic investments in research and development, including initiatives that explore new indications for existing drugs and the integration of advanced drug delivery systems, are essential to maintaining market leadership.
- Geographic Expansion and Market Penetration: Through its International Pharmaceuticals segment, the company is targeting growth in emerging markets by adapting its product offerings to local needs and regulatory requirements. This approach not only broadens the addressable market but also enhances overall revenue diversification.
- Corporate Restructuring and Focus on Core Competencies: The ongoing separation of Bausch + Lomb is a strategic move intended to allow each entity to focus on its specific market segment more effectively. By isolating eye health from the broader pharmaceutical portfolio, Bausch Health can direct its resources toward maximizing growth in its core therapeutic areas with improved accountability and targeted decision-making.

Conclusion
In conclusion, Bausch Health’s top-selling drugs are anchored by the dominant performance of Xifaxan, which has consistently driven the growth of the Salix segment through its dual indications in hepatic encephalopathy and IBS-D. Detailed financial disclosures and quarterly results underscore Xifaxan’s role as the flagship product generating notable sales figures and market share gains. The company’s diversified product portfolio, spanning gastrointestinal, neurological, dermatological, and ophthalmological therapies, supports a resilient market presence and robust competitive positioning.

A multi-angle analysis indicates that while Xifaxan stands out as the top-selling drug, complementary products such as Aplenzin, Relistor, Trulance, and Arestin contribute to the overall strength of the portfolio. Future prospects remain promising with an active pipeline—featuring candidates like Amiselimod and IDP-126—and ongoing strategic initiatives focused on commercial excellence, portfolio diversification, and geographic expansion. These initiatives are designed to reinforce existing strengths, mitigate competitive pressures, and drive sustainable growth across multiple segments.

Overall, Bausch Health’s comprehensive strategy—from the robust performance of established assets like Xifaxan to forward-looking R&D investments and strategic restructuring—provides a sound blueprint for continued success in an increasingly competitive pharmaceutical landscape. This multifaceted approach, coupled with targeted market penetration and innovative product development, positions Bausch Health to maintain its leadership role and deliver improved health outcomes for patients worldwide.

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