The main objective of this study was to evaluate the impact of the length and retention time of a tubular helical flow flocculator (THFF) on the elimination of turbidity and color from raw water, to obtain quality treated water for consumption in areas rural. For this, a large-scale field experimental system was used, the THFF was built with 4-inch diameter polyethylene hose and coupled to a sedimentation and filtration process. For the different experimental tests, aluminum sulfate was chosen as the coagulant. To find the optimal dose of coagulant, jar tests were previously carried out. For the tests the length of the THFF was varied (50 m and 75 m), flow rates of 0.25, 0.5, 0.75, 1 and 2 L/s and turbidity ranges of <10, 10-20, 21-50, 51-100 and > 100 NTU of raw water were tested. An evaluation of the hydraulic behavior of the THFF was carried out through an analysis of the temporal distribution curve of the concentration of a tracer, applying the Wolf-Resnick model. The average results revealed a haze and color removal efficiency of 98.07 % and 98.50 %, respectively. The residence time and velocity gradient exhibited variations in a range of 2.25-35.0 min and 3.64 to 56.94 s-1, respectively. It was evident that the operation and effectiveness of THFF are directly influenced by the turbidity of the raw water, the residence time and the velocity gradient. These findings indicate that THFF could play a valuable role as a flocculation unit in a purification system, mainly the existence of a plug-type flow was observed. The findings indicate that THFF, complemented by settling and filtration processes, could be a valuable tool for implementation in rural areas.