MarketingRx roundup: Pfizer switches up advertising duties; Novo Nordisk’s OzempicOzempic gets spoofed on SNL
02 Apr 2024
Pfizer moves creative advertising work to Publicis:
Less than a year after Pfizer consolidated ad agency relationships under a dual system of responsibilities, it’s changing tacks and moving the bulk of its creative work from IPG Health and FCB to Publicis. Previously in May, Pfizer
named
IPG as its lead creative partner and Publicis Groupe to head up media, technology and production after a three-month review. The agency changeup follows Pfizer’s corporate brand debut Super Bowl commercial, created by Pfizer and a collaboration of Publicis agencies. Pfizer said in a statement to
Endpoints News
that it is “committed to the flexible, two-agency partnership” with both groups.
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