MarketingRx roundup: Pharma brands get creative on Instagram; J&J reups health equity challenge
10 Oct 2023
A handful of pharma brands are using a popular nine-square curated puzzle layout on Instagram to showcase larger messages to social media users. The layout features art and graphics across the nine squares that connect to each other to create one single mobile screen “page.”
The style variety among pharma marketers runs the gamut from traditional and simple — Sanofi and Regeneron’s Dupixent, for instance, shows the brand and non-proprietary name in the center box surrounded by similar green tiles all around — to more involved imagery, such as Amgen’s Otezla, which also shows the brand and non-proprietary name in the center box, but is surrounded by images that bleed across the boxes. AbbVie has adopted the style across several of its pharma product brands, including Rinvoq, Skyrizi and Lo Loestrin.
For more details,please visit the original website
The content of the article does not represent any opinions of Synapse and its affiliated companies. If there is any copyright infringement or error, please contact us, and we will deal with it within 24 hours.
Organizations
Indications
-Targets
-Hot reports
Get started for free today!
Accelerate Strategic R&D decision making with Synapse, PatSnap’s AI-powered Connected Innovation Intelligence Platform Built for Life Sciences Professionals.
Start your data trial now!
Synapse data is also accessible to external entities via APIs or data packages. Leverages most recent intelligence information, enabling fullest potential.