MEMPHIS, Tenn.--(
BUSINESS WIRE
)--This Lunar New Year, Asian-owned businesses across the United States are coming together to support
St. Jude Children's Research Hospital
®
as it works to improve treatment and survival rates worldwide for childhood cancer and other life-threatening diseases.
Brand partners such as
Fly By Jing
,
Popadelics
,
Alaskan Salmon Company
,
Munchrooms
,
Neuro
,
Power Up Foods
,
Ting’s Chips
,
Uproot Teas
,
Wild Orchard Regenerative Teas
and
Yai’s Thai
will donate a portion of their sales to St. Jude this festive season. In doing so, the founders of these brands and their customers are helping accelerate the expanding global impact of the St. Jude mission: Finding cures. Saving children.
®
Kent Yoshimura is the co-founder of longtime St. Jude partner Neuro, which produces Neuro Gum and Neuro Mints. “St. Jude is one of the most incredible organizations that we’ve had the opportunity to partner with,” said Yoshimura. “This is what both St. Jude and Neuro strive for—bettering the lives of those around us. For Neuro, it’s important to do more—not just in the products we create, but also to give back.”
At events in Los Angeles and New York in early January, Asian brand leaders gathered to celebrate Lunar New Year and their support for the mission of St. Jude.
“We are honored to partner with St. Jude this Lunar New Year,” said Marilyn Yang, Co-Founder and CEO of Fun-Gal Snacks, parent company of Popadelics Crunchy Mushroom Chips. "The events in NYC and LA were a great way to start the campaign. I enjoyed how not only was it a great way to spread awareness about St. Jude, but also it was able to bring together the broader Asia Pacific community and its supporters for a festive gathering!"
Communities everywhere can celebrate the Year of the Rabbit with St. Jude through a new
virtual St. Jude Lunar New Year experience
developed by Topia. On this virtual platform, visitors can play games such as mahjong, hear the stories of St. Jude patients Maelin-Kate, Calvin, Max and Aspen, try their hand at new recipes, and watch dance performances from across Asia, including the lion dance, a festive hallmark of Lunar New Year.
Visit
stjude.org/donate
to bring added cheer and good fortune to St. Jude families this Lunar New Year.
About St. Jude Children’s Research Hospital
®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.
®
It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80%, and it won't stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit
St. Jude Inspire
to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at
stjude.org
, liking St. Jude on
Facebook
, following St. Jude on
Twitter
,
Instagram
,
LinkedIn
and
TikTok
, and subscribing to its
YouTube
channel.