The first Colors of SM artworks were unveiled at a gallery show in Indianapolis during the Mast Cell Disease Society’s MastCellCon conference earlier this month, featuring the visual representations of six patients’ stories.
A new initiative from Blueprint Medicines is adding some color to the experiences of people with systemic mastocytosis (SM).SM is a rare disease in which an abundance of mast cells build up in the body, causing a range of painful inflammatory symptoms similar to those of an allergic reaction, which may in turn lead to anaphylaxis, organ damage, a reduction in bone density and other serious conditions throughout the body.Blueprint’s “Colors of SM” project was created in collaboration with the arts-focused patient support organization Twist Out Cancer. It paired up SM patients with artists who, after spending time with the patients and hearing their stories, were tasked with creating an original artwork that reflected those experiences.The idea came from a desire to find a new and powerful medium that could express the diverse stories of SM patients and “communicate that true lived experience where, unfortunately, sometimes words were not getting close to where they needed to go,” according to Fatima Scipione, Blueprint’s vice president of global patient affairs.The program was designed “to promote empowerment, to ensure that their voices were not only heard but also validated and to create a safe space where these unique stories could be shared, could be celebrated, bringing together patients, caregivers, healthcare professionals in a meaningful way,” she told Fierce Pharma Marketing in an interview.The first Colors of SM works were unveiled at a gallery show in Indianapolis during the Mast Cell Disease Society’s MastCellCon conference earlier this month, featuring the visual representations of six patients’ stories.Scipione said the program has been met with an overwhelmingly positive response from patients and physicians alike. In addition to citing viewers who have praised its message of empowerment, she also shared a testimonial from one of the patients involved, who reflected fondly on the process of telling her story to her assigned artist and said the resulting artwork brought her to tears, “because I really didn’t expect to see a work that so well captured all of the things we had discussed.”Applications are already open for SM patients hoping to participate in next year’s program, and Scipione reported that among the many individuals who have already expressed a desire to join in was a participant in this year’s edition who wants another go-round.“The feedback has been tremendous,” she said. “It’s a rare disease; many of these folks feel unseen. And so to be able to capture it in an unexpected way with art—it’s been really positive.” Blueprint is the maker of Ayvakit, a drug that was approved by the FDA in 2021 to treat advanced SM, before earning another nod last year that expanded its use to the more common “indolent” form of the disease. But Scipione said the Colors of SM program is less about advertising the drug and more about raising awareness of the disease itself and patients’ experiences.“The diagnostic journey is long, it’s frustrating, and it’s marked by feelings of being unseen and misunderstood. They often see multiple specialists—I spoke to one patient who said they had seen 72 specialists before they were diagnosed. There’s a ton of different tests that are done, and patients do face confusion and uncertainty,” she said.It can take years to reach a definitive diagnosis of SM, and even after that, per Scipione, many patients may continue to face “a lack of compassion or understanding” from their family, friends and healthcare professionals as they grapple with the physical and emotional effects of often unpredictable and debilitating symptoms, which can prevent them from participating in everyday activities.Raising awareness and improving education around SM among all of those groups, then, “is absolutely critical to hopefully get patients to an accurate diagnosis, to hopefully get them to better care,” she said. To ensure the Colors of SM artworks and the program’s overarching message reach as many people as possible, in addition to sharing the six pieces of art on a dedicated website, Scipione said Blueprint invited influencers with mast cell diseases to the gallery show and also gathered video content there to be shared via social media.Meanwhile, the company also plans to reach more doctors by bringing the art to conferences across the country, she said: “Healthcare professionals can see it, can understand the stories, and hopefully go back to their offices with a deeper understanding of the lived experience that can translate into either a shared decision-making conversation or more empowered conversation … about what is the best path forward to treat.” Scipione said initiatives like Colors of SM are a crucial complement to Blueprint’s work to develop powerful new drugs.“Our goal is, we certainly want to bring forward life-altering, lifesaving medicines with respect to mast cell disease,” she said. “Centered in that is an individual who’s living with this disease. So, our commitment beyond medicine is also to understand how we can support them, how we can provide them with the skills, the courage and the knowledge to navigate to a diagnosis and through a diagnosis.”She continued, “We have an obligation and an opportunity to really help this community be seen, help this community to understand their disease and to understand how best to advocate for their own best path forward as it relates to treatment, as it relates to advocacy, as it relates to, really, living.”That holds true even if the support doesn’t lead a patient to one of Blueprint’s treatments. As Scipione noted, “Patients who have the education and the understanding of this disease can have different conversations with their physician, and in those conversations, that leads to a shared decision-making. If Ayvakit is the right choice, fantastic; if it’s not, but the patient gets the treatment that they need or the directions that they need to change their circumstance, fantastic.”Whatever the result, Blueprint’s strategy focuses on empowerment, education and community-building—all of which are covered by Colors of SM, she said.“We do envision Colors of SM as a symbol of hope, a symbol of strength,” she said. “Our goal is that these shared stories and the artwork, that they not only resonate deeply, but also spark significant changes in healthcare and personal choices. And we do hope that with this initiative we’re building compassion and a supportive community for those who are impacted by systemic mastocytosis.”