Fisetin

NEW YORK--( BUSINESS WIRE )-- NOVOS, a leading provider of longevity supplements designed to promote healthy aging and extend the human lifespan, today announces its official launch after the completion of a successful beta and introductory phase. After four years of rigorous testing and formulating, NOVOS is now unveiling its line of science-backed, patent-pending supplements for consumers that aim to slow down the pace of aging by targeting its root causes. Founded by longevity expert Chris Mirabile , with the help of globally accredited longevity and aging scientists from Harvard Medical School, MIT, and the Salk Institute, NOVOS is the first company to provide solutions that simultaneously target the 12 hallmark causes of aging . The company has gone through multiple third-party research studies to assess the impact of its supplements on longevity and healthy aging. In in-vitro human cell studies, NOVOS supplements were shown to reduce DNA damage from irradiation by up to 77% and inhibit cellular senescence. 73% of human subjects from an in-vivo case study saw a decrease in their biological pace of aging after incorporating the supplements into their dietary routines, and 0% saw an acceleration. The company’s three-pronged approach gives consumers access to biological testing, scientifically-tested formulas, and extensive educational content to surpass the life expectancy norm by improving their overall health. NOVOS’ longevity solutions include: NOVOS Core: The patent-pending, foundational powdered formula features 6.9 grams of 12 active longevity ingredients (including Calcium Alpha-Ketoglutarate, Glycine and Fisetin) can be mixed into beverages and is the first and most studied formula that targets the 12 hallmarks of aging to promote longevity, appearance, cognition, and energy over time NOVOS Boost: Made of high-purity, microcrystalline nicotinamide mononucleotide (NMN), the capsules feature a powerful longevity ingredient that can boost energy, metabolism, and DNA repair via NAD+ NOVOS Age: World-class epigenetic age tests, including a third generation (latest) test that measures the pace of epigenetic aging, as well as biological age, and telomere length to help users understand how their lifestyle changes impact their longevity “The foundation of NOVOS was built to unlock access to resources that educate people about long-term health, the impact lifestyle habits have, and the solutions needed to maximize and push the boundaries of human longevity,” said Chris Mirabile, Founder & CEO of NOVOS. “After a tumultuous health journey in my teenage years, which forced me to start thinking about my mortality at a young age, I pivoted my priorities and dedicated my life to health, wellness, and biological research. I ultimately founded NOVOS to convert those key findings, push physiological boundaries, and provide information that will contribute to altering the concept of human aging.” With the boom in interest around expanding the human lifespan, the longevity and anti-senescence industry is expected to reach $44 billion by 2030 . While the cost of longevity solutions had previously been perceived as expensive and inaccessible, NOVOS offers a number of options that are either affordable or free, to demonstrate the accessibility of extending one’s life. In addition to its flagship supplements and epigenetic age tests, NOVOS’ Facial Age Test is a free, AI-powered facial age tool that measures one’s perceived age, and skin health markers, based on facial data collected from over 12 million people, and provides guidance for improving these results. As a Public Benefit Corporation (PBC), NOVOS is committed to educating consumers about healthy living, regularly publishing Ph.D. and M.D.-authored articles about lifestyle choices that impact wellness, aging, and overall health. As NOVOS looks ahead to developing new products to slow the pace of aging, the company has invested in key development and medical research areas to further support its mission to increase the human life expectancy far beyond what is already perceived. Recent company additions include the appointment of Diogo Barardo, Ph.D., previously of Professor Brian Kennedy’s National University of Singapore’s Center for Healthy Longevity, as Head of Research and Development to oversee formulations, scientific studies, and machine learning. NOVOS has established a Medical Advisory Board, in addition to its six-member Scientific Advisory Board , to further balance the scientific team with clinical medical experience. Dr. Robert Lufkin, Adjunct Clinical Professor of Radiology at the Keck School of Medicine of USC (former Professor of Radiology at the David Geffen School of Medicine at UCLA) and author of over 200 peer-reviewed scientific papers and 14 books, is the founding member. With these new leadership appointees, NOVOS will continue to expand its efforts of empowering people to live longer, healthier lives by translating the latest scientific advances into accessible products, and achievable solutions. For more information about NOVOS, visit www.novoslabs.com . To access the NOVOS media kit, click here . ABOUT NOVOS NOVOS was founded in 2018 by antiaging and longevity expert Chris Mirabile with a team of esteemed longevity and aging scientists dedicated to unlocking access to knowledge and products that address the 12 hallmarks of aging. The company’s breakthrough product line and scientific developments have been linked to fostering healthy aging with evidence that it can contribute to improvements in human longevity through formulations, tests, and guidance. As a Public Benefit Corporation, NOVOS actively contributes to nonprofit organizations, such as the Life Extension Advocacy Foundation (LEAF) as well as accredited university labs that are catalyzing the uncovering of breakthrough discoveries in anti-senescence and longevity. The company also provides the latest insights and information about the aging process for free, uniting people to live longer, healthier, and more youthful lives.

AUCKLAND, New Zealand, March 23, 2021 (GLOBE NEWSWIRE) -- Whitening or graying of hair, wrinkling or sagging skin, slowing of thought, memory or thinking, and an overall decrease in energy are often what defines aging. If we wait for these traditional aging markers, it may be too late to do anything about them. It’s the reason why Greg Macpherson, pharmacist and author of the new book, “Harnessing the Nine Hallmarks of Aging,” says understanding aging at a cellular level gives you an advantage. In the absence of a unified theory on aging, about a decade ago, scientists defined the underlying aging process as the nine hallmarks of aging. They developed a consensus model, noting what each hallmark of aging should exhibit during normal aging, and in cell models, if you aggravate it you see accelerated aging and if you make it better it slows the aging process. “Our bodies are dynamic, molecular machines, so what was discovered was the idea that how we age is not predetermined by your literal age,” said Macpherson. “We can easily influence the aging process with specific, healthy lifestyle choices that can make a dramatic difference in how well we age and how long we live.” In Macpherson’s book, he dives deeper into each of the nine hallmarks of aging, which are: genomic instability, telomere attrition, epigenetic alterations, loss of proteostasis, deregulated nutrient sensing, mitochondrial dysfunction, cellular senescence, stem cell exhaustion and altered intercellular communication; and how to harness them for better longevity. Macpherson explains how cells are damaged, repaired, and how your DNA plays an important role. He shares how to protect your DNA from damaging disruptors that cause aging, such as, ultraviolet rays from sun, air pollution and smoking. He also describes how to repair DNA during specific decades of your life with cellular supporting nutrients including: hobamine (2-Hoba from Himalayan buckwheat), along with exercising and eating healthier for people in their 30s; and using Nicotinamide Mononucleotide (NMN) to boost the body’s natural levels of NAD+, a key enzyme that supports healthy cell metabolism and energy levels for people in their 40s; and fisetin, a natural compound that can clear out old, defective cells for people in their 50s. The book also covers how the practice of fasting, on a routine basis, can turn back time on a cellular level to help you age more favorably. Beyond theory and concept, Macpherson has used his entrepreneurial spirit to further develop solutions to this new paradigm of aging, described in his book, by launching SRW Laboratories, a science- and research-based company that curates the latest biotechnology research to formulate natural products designed to help slow the onset of aging and disease, and develop evidence based solutions for those who are experiencing age-related health concerns. SRW, which stands for Science, Research and Wellness, is Macpherson’s natural world laboratory that will develop the preventative formulas from nature required to slow down the aging process based on the nine hallmarks of aging. With aging being the single biggest risk factor for developing disease, Macpherson’s mission to slow the aging process at a cellular level could help millions of people delay the onset of diseases associated with advanced aging like Alzheimer’s and heart disease. “We have brought together the world’s leading scientists on aging to SRW and synthesized their work to curate an array of cutting edge nutrients that uniquely combat the nine hallmarks of aging,” said Macpherson. “I’m most excited about this project because it is a culmination of my life’s work.” A proud New Zealander, Macpherson grew up in Ōtaki, a small town on the Kāpiti Coast of the North Island. He earned his bachelor of pharmacy degree at the University of Otago Medical School in 1992. Macpherson then got involved with a number of technology-driven startups including founding a pharmacy that specialized in providing health care to older adults in residential care facilities, bringing the first robotic dispensing machines into New Zealand and achieving the first license to provide wholesale packing services to the pharmacy sector. In 1997, he established , one of the first online pharmacies in New Zealand with a focus on client wellness, making it the No. 1 online pharmacy for more than two decades. Since that time he has been building other companies with the aging endgame in mind. SRW is his first company that will aggressively address aging at the cellular level with the only cell-focused nutrient line called Cel Range designed to specifically slow down the aging process based on the nine hallmarks of aging. More on SRW at: ; order, “Harnessing the Nine Hallmarks of Aging” at: . Photos accompanying this announcement are available at: