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Brand's New "Power of 12" Campaign Shines a Light on How Mucinex 12-Hour Helps Consumers Make Up for Lost Time PARSIPPANY, N.J., Jan. 12, 2024 /PRNewswire/ -- Over the last year, how many days did you feel sick and not at your best? In a recent survey of 2,000 adults, Americans responded that they're on their "A" game only about 15 days per month. What's more, 46% of Americans admit that they actively worry about missing out on important events and experiences with their loved ones. That's why Mucinex 12-Hour, the #1 doctor recommended expectorant, today announced the launch of its new "Power of 12" campaign, an initiative that kicks off on 1/12 to spotlight its efficacy: one little pill that delivers 12 full hours of symptom relief, so they can spend less time suffering, and more time doing the things you love. Continue Reading Mucinex 12-Hour Americans certainly wish they had more hours in the day, according to key results from the survey, commissioned by Mucinex and conducted by market research company OnePoll. The top three reasons Americans tend to feel unwell: lack of sleep (43%), excessive stress (43%) and being sick (22%). More specifically, the survey found: Americans lost about 26 hours of quality time with their loved ones in 2023, missing eight important social events and cancelling nine dates because they didn't feel their best. Additionally, 62% claim they missed approximately four days of work in 2023 and spent another four full days in bed, because they were sick with cold or flu. The average respondent lost more than $350 from missing work, visiting the doctor, or purchasing medications. Because Mucinex 12-Hour lasts three times longer than four-hour medications, controlling cough and cold symptoms for up to 12 full hours, consumers needn't lose as much time and money just because they happen to be sick. Instead, they can get back more quickly to doing all the things they love: spending time with family (42%), reading (26%) and hanging out with friends and pets (both at 26%). In fact, 60% of respondents think there aren't enough hours in the day even when they're feeling healthy, which may explain why half of respondents try to carry on as usual when they're sick. "These days, our schedules are more packed than ever and we're constantly on the go. That's why a long-lasting symptom reliever like Mucinex 12-Hour is a must-have for any medicine cabinet, especially in the middle of cold and flu season, so you can get back to pursuing your passions, achieving your goals, and spending more quality time with friends and family," said Albert So, Marketing Director, Upper Respiratory Brands at Reckitt. "Because it provides immediate and extended relief for up to 12 hours, one dose of this powerful formula can help give you quality time back." Generational differences don't negate that all respondents feel important things are missed while under the weather. Millennials prefer spending their healthy hours on creative projects (24%) while Baby Boomers enjoy going out to eat (32%). Gen Z values spending time with family and friends (30%) as do Boomers (33%), while 15% of Millennials would rather spend that extra time looking for love. If an extra 12 hours were added to the day, most Americans would rather enjoy a little R&R than focus on productivity (47% vs. 39%). Gen Z is the outlier here; they'd much rather be productive than relax (48% vs. 38%). You can stop by Walmart, Target, your local pharmacy, or nearest food retailer to buy Mucinex. Visit for more information. Contact: Amanda Pisano at [email protected] Survey Methodology This random double-opt-in survey of 2,000 Americans split evenly by generation (500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers) was commissioned by Mucinex between Dec. 1 and Dec. 5, 2023. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR). About Reckitt Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at . * Reckitt is the trading name of the Reckitt Benckiser group of companies. SOURCE Mucinex

The overuse of prescription antibiotics is leading to a serious health crisis that kills approximately 35,000 Americans every year PARSIPPPANY, N.Y., Nov. 21, 2023 /PRNewswire/ -- Every year, approximately 2.8 million antibiotic-resistant infections occur and 35,000 people1 in the US die from Antimicrobial Resistance (AMR), a global health emergency caused by common misconceptions about the effectiveness of antibiotics in treating cold and flu symptoms, which over time can lead to rampant antibiotic overuse and antibiotic resistance. Continue Reading To raise awareness of this global health crisis and help fight these misconceptions, today, Mucinex – a brand made by Reckitt which clears the way for people to make powerful comebacks from sickness with its line of over-the-counter cold and flu medications – is launching its new "Flip the Script" campaign. This multi-pronged initiative aims to educate consumers about the widespread inappropriate use of antibiotics currently plaguing the U.S. and the world at large. To raise awareness for AMR, Mucinex, a Reckitt brand, has launched the "Flip the Script" campaign. Post this As consumers struggle to navigate yet another heavy-hitting cold and flu season, the brand will partner with Urgent and Primary Care Centers to help address this issue. There's a reason for that: 7 in 103 Urgent Care Center patients ask their doctor for an antibiotic and 45.7% of inappropriate antibiotic prescriptions for Respiratory diagnoses were from Urgent Care centers2. That's why Mucinex plans to roll out signage and educational materials at Urgent and Primary Care Centers, as well as a series of educational videos and audio PSAs online, which clearly explain why OTC products like Mucinex – not antibiotics – are still the best option for treating cold and flu symptoms. Antibiotic Resistance caused partly by this misuse of antibiotics is a leading cause of death worldwide4. This misuse stems largely from two common and incorrect misconceptions: that antibiotics are the best line of defense against cold and flu symptoms and that antibiotics are essential when cold and flu symptoms last longer than two or three days. The Mucinex "Flip the Script" campaign follows a decade-long commitment by Reckitt to shine a brighter light on the serious and increasingly pervasive issue of Antibiotic Resistance. During that time, Reckitt established a global coalition of experts (GRIP - Global Respiratory Infection partnership) from 12 countries committed to curtailing inappropriate antibiotic use in Upper Respiratory tract infections; rolled out Health care professional and consumer-facing antibiotic programs across 10 countries focused on education to prevent antibiotic misuse; and implemented an educational video campaign in clinic waiting rooms across the United States which drove down antibiotic prescriptions by 3.46%. But the fight is far from over. "People don't realize that antibiotic misuse and Antibiotic Resistance are a huge societal issue, and they often expect a prescription for antibiotics to help them feel better," said Mark Pearson, Vice President, Marketing for Health Brands at Reckitt. "That's why Mucinex conceived the 'Flip the Script' campaign: To raise awareness and help patients feel more confident when their doctor recommends an over-the-counter medication to fight cold and flu symptoms." Simply put, the common cold and influenza are both viral infections, so antibiotics provide no relief from symptoms whatsoever. Antibiotics only fight against bacterial infections. Eighty percent of the time2, antibiotics are also completely unnecessary when suffering from a respiratory tract infection. Nevertheless, these myths continue to swirl around antibiotics and become particularly pernicious during cold and flu season. Mucinex's partnership with Urgent and Primary Care Centers throughout the nation will focus on states that have a high index of certain AMR strains and antibiotic prescriptions per population. How can consumers Flip the Script? Those who visit participating urgent care centers will find educational materials about antibiotic resistance, urging them to reach out to their physician when feeling unwell so that the proper treatment can be prescribed. Should the physician recommend an over-the-counter medication, they can share a "prescription" with the patient—an informative flipped brochure about antibiotics vs. OTC medication — that includes a Mucinex coupon, making it simpler to relieve your worst cold and flu symptoms at any time, day or night. To coordinate a discussion with a representative from Reckitt and/or an Urgent Care Center partner, contact Jamie Evans at [email protected]. For more information on the campaign and real-life examples of people struggling with the effects of AMR, visit the "Flip the Script" landing page on the Mucinex website at Mucinexfight.com. For more information on Mucinex, visit . About Reckitt Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege. Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more. Every day, more than 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always. We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at . * Reckitt is the trading name of the Reckitt Benckiser group of companies SOURCE Mucinex